TOMBO Solidified as Creative Pioneer in the Global Fashion Industry
Following the instant success of “Weekend Waka,” the theme song that accompanies the shoes of the same name, TOMBO partnered with one of Kenya’s most prominent and popular Nyatiti musicians, Makadem, to produce “Ban Piende.” This is the second theme song from the shoe company, that narrates the story of the brand.
Never before has an African footwear brand redefined the art of fashion like that of TOMBO. Each exclusive piece features hand-designed artwork and includes an original theme song, a transformative concept that is the first of its kind.
The anticipated world-wide release of the "Ban Piende" music video is September 15, 2021. The dance track is available on all streaming platforms, including Spotify, Apple Music and Boomplay.
TOMBO was born from the creative vision of American-based Kenyan influencer, Edem Jimbo, as a means to celebrate African culture through art, fashion and music. Jimbo gives the world a taste of the iconic African culture with fashion that tells a story.
Ban Piende narrated the tale of an African girl with aspirations of becoming a professional dancer, against her parent’s wishes. However, she ends up convincing her parents to leave their fears and preconceptions behind and join her to form a dance group. Beyond their wildest dreams, they travel the world entertaining and inspiring millions.
The “Ban Piende” video is directed by Deska Torres, one of Kenya’s top video producers, with choreography by Raines Githinji.
The collaboration of TOMBO and Makadem was a partnership years in the making. Jimbo says, "I sent him [Makadem] a message on Instagram about my vision and at the time he was stranded in Denmark and could not go back to Kenya because COVID-19 was at its peak. So, even though the world was on lockdown, we still managed to work and make magic happen. That’s the spirit of TOMBO."
"Ban Piende is Dholuo for fold your beddings. In five fascinating minutes, the track tells the story of a Kenyan girl called Awor and celebrates her journey to freedom. Awor has aspirations of becoming a professional dancer, against her parent’s wishes. However, she ends up convincing her parents to leave their fears and preconceptions behind and join her to form a dance group. Beyond their wildest dreams, they travel the world entertaining and inspiring millions.
Now that's a good reason to wear your TOMBOS and celebrate liberty and dance to the colorful Nyatiti track, right?" says Makadem.
Ziggz is a best-selling collection of TOMBO sneakers featuring a trendy Rasta-themed colorway, perfect for everything from everyday walking to happy dancing. Ziggz come in two styles: Black and White. Stay tuned for this theme song as well.
“TOMBO shoes are so fly, they come with their own dance track,” says Jimbo. “When you wear TOMBOS, you step to the beat of your soul.”
For more Information contact: info@mytombos.com